The concept for this brand was the idea of the corner. Given the cubical nature of the sandwich box, designing something that reflects the geometric and the simple qualities of the box shows a more modern and contemporary look for food packaging. The concept of the 'corner' was pushed in the logo and the corner sleeve that holds the lid and the box of the sandwich together. The colors each reflect the ingredients or qualities of the sandwich in the box. The project was then expanded to include drinks with the challenge of incorporating a geometric structure into a bottle.

KCON LA Poster. The event is for A K-pop convention at the Staples Center in LA. The concept was to reflect the colorful, sharp, and busy nature of Korean pop music videos.

Louis Vuitton is a prominent brand in the fashion world. Despite being a high end luxury brand, there is also this connotation that the brand has become outdated and not keeping up with the contemporary style. After doing some research, I discovered that Louis Vuitton has been attempting to dive into the modern and contemporary art world by creating art spaces and galleries for artists. I wanted to showcase the 'avant-garde' aspect of the brand, how they are trying to be more contemporary and experimental with art and their brand.

Branding project. K-Box is a K-pop merchandise subscription box brand where subscribers receive the latest merch from their favorite Korean idols.

Thinking about the art direction, making the Tide To Go sticks look like vehicles using everyday stains illustrates the convenience and the "to go" aspect of the product.

Alcohol branding and packaging project. Influenced by modern Norwegian architecture to portray a clean and smooth vodka brand. Project was sponsored by Stranger & Stranger.

The task was to produce 26 posters without using a printer or any form of ink or paint. The result was using the swiping motion of the car windshield wipers to create pressure on the paper to form letters. A spring salad mix mimics the leaves that would fall from trees onto one's car, creating a mesmerizing effect when swiped.

In collaboration with Sheila San Agustin

The objective for this assignment was to design an interface that is not only user friendly that will create a convenient experience for the consumer, but to also create an interface that appeals to millennials and the younger generation, the new target market that Lexus is trying to appeal to.

Developed a central brand and communication idea for KetoVortex, a series of naturally produced super-foods. Project presentation was presented to Kymechow Communications Limited in Hong Kong.

Re-branding project for a family-owned Vietnamese restaurant based in San Diego, California.

Rockin’ Records is a record label with over 30 years of history releasing music for rock bands. To celebrate their 30th anniversary of releasing records, they want to create an Apple TV app that allows users to browse their catalog of artists, music videos and stream live events. The objective was to create the design concept, name, branding and a prototype of the new Rockin’ Records Apple TV app. This app must include a feature that is unique to Rockin’ Records and not just be another ‘browse music’ player like YouTube. This project was presented to Edenspiekermann- Los Angeles.

With the limitation of only being able to print from a black and white printer at Krishna Copy Center, the task was to create a poster advertising a talk given by myself about my philosophy and influences in design. The concept was how listening from American pop music and transitioning to Korean pop music shaped my designs. The added color bars resemble volume/music bars, working around the limitations of the assignment.

Sushi is a cuisine that is widely known and loved by individuals around the globe. Unfortunately this appetite for fish is leading to the endangerment of many marine life. Endangered species around the world are fighting to come back from the brink of extinction. Many of these species have had the help of people just like you. The issue of awareness is the difference between whether or not these species prosper in the future. Oceana’s blue legacy initiative seeks to inform and educate the masses about the determinants of unethical consumption. Through thought provoking advertisements and promoting like minded entities that share the same mission, we will support the repopulation of the seas and provide sustainable and ethical substitutes for seafood.

In collaboration with Change Ge and George Ly

Experimental typography using the geometric structure of household sponges

While Vietnam may be a very traditional country, it is slowly becoming modernized while still holding on to their values. A prominent accessory in the country is the Asian conical hat, where reeds are braided and cross hatched to create the structure. Using that inspiration and colors of the flags, a hypothetical olympics in Hanoi, Vietnam will show its traditional values and the progress towards modernization. Reeds were used to create the logo and pictograms with precise angles. These can also be applied to deliverables such as signage.