The concept for this brand was the idea of the corner. Given the cubical nature of the sandwich box, designing something that reflects the geometric and the simple qualities of the box shows a more modern and contemporary look for food packaging. The concept of the 'corner' was pushed in the logo and the corner sleeve that holds the lid and the box of the sandwich together. The colors each reflect the ingredients or qualities of the sandwich in the box. The project was then expanded to include drinks with the challenge of incorporating a geometric structure into a bottle.